Experian, a subscription-based credit reporting services formerly found at FreeCreditReports.com, selected an actual rock band named "The Victorious Secrets" to replace a fake rock band comprised of actors and front men that appeared in Experian's ads. The actual Detroit based group was selected through a promotional contest.
The New York Times reports that Experian recently dumped its domain nameFreeCreditReports.com following creiticism by personal finance experts that Experian's ubitquitous ad campaign took advantage of consumer confusion between Experian's website that sells a credit report subscription service for $14.95 per month and a website AnnualCreditReport.co that actually provides free credit reports.
As the real band The Victorious Secrets replaces Experian's popular fake band, one wonders if consumers be confused as to affiliation, endorsement or sponsorship of the real band by Victoria's Secrets. My advice? Avoid the color pink and cross-dressing during their Experian debut at the MTV Music Awards.
